In healthcare, your brand doesn’t say just anything about you. It says everything. To truly stand out in this highly competitive marketplace, your brand must be something extraordinary. Something that people identify with, and seek out in a crowd. Something that inspires innovation and transformation. Something that people can believe in.

At Healthcare Branding Group {HBG}, we believe in the power of a great brand — its ability to alter perception, to redefine a marketplace, to become a part of our social lexicon, and, ultimately, to change the way we live our lives.

Your brand is a living thing that you must invest in, nurture and grow. With the right attention, your brand can motivate, inspire and unite your audiences — internal and external alike. At HBG, we are experts in brand cultivation, design and integrated communications. We'll take you from where you are, to where you want to go.

An independently owned organization, HBG cultivates the original ideas that build extraordinary brands and bring our clients’ visions to life — helping them to link that vision to every aspect of their business to catalyze growth and position them as a leader in their space. For more than 20 years, we have created strategic, award–winning integrated communications for over 300 healthcare and life sciences enterprises. Read more >

 

ARAMARK Healthcare

 

ARAMARK Healthcare:
Read about how a strategic, integrated brand positioned the non-clinical services company as core to care delivery.

Sisters of Charity of Leavenworth Health System – Montana Region:
See how a comprehensive brand, marketing strategy and communica-
tions plan positioned 4 hospitals as preferred providers in the Region.

Yellowbrick:
Learn about the creation and launch of a groundbreaking psychotherapeutic model of care for emerging adults.

> More HBG work




“Seventy-seven percent of those surveyed believe that
a powerful brand can be a differentiating factor and an instrument to achieve growth objectives. But two-thirds of respondents recognize they aren’t doing nearly enough to achieve differentiation.”

Want to read more about where hospitals are headed?
Get your copy of The Changing Hospital Landscape 2007 today.