• What’s in a Name? Healthcare Industry Gives Branding a Close Look

    • As reimbursements shrink, competition proliferates, and public awareness about healthcare quality grows, hospitals and other healthcare providers are exploring every avenue to get their message out. Beginning in the 1980s, the healthcare profession grudgingly embraced marketing and advertising. Branding is the next step.

  • Microlife Joins HBG for Two–Day Strategic Brand Retreat

    • Healthcare Branding Group (HBG) hosted a two–day strategic retreat with key leadership from the Taiwan–based Microlife Corporation and Microlife USA to gain insights into the company’s global vision for growth and the extensive product portfolio available at worldwide and domestic distribution outlets.

  • HBG’s BrandLab: Where Great Brands are Born

    • Healthcare Branding Group (HBG) is proud to present its newly created BrandLab ñ the birthplace of extraordinary brands for existing and aspiring organizations across the healthcare landscape. Housed within HBGís River North headquarters, BrandLab is an inspiring workspace, a place where innovative and creative ideas are shared, cultivated and explored.

    Healthcare Branding Group (HBG) is proud to announce the hiring of Sarah Stillo as our new Director of Operations. A Chicago native, Sarah brings more than 17 years of experience in finance, business management, HR, office management and general operations within the advertising and design industry.