In today’s rapidly changing world, people are increasingly seeking more information and taking an active role in their healthcare choices like never before. That’s why healthcare and life sciences brands must find a way to be more than a destination for care. They must enhance their value to their customers by positioning themselves as thought leaders in the industry — as the place to turn for answers.
At HBG, we hold thought leadership in the highest regard. And we believe that true thought leadership is achieved only through an unwavering commitment to learning and innovating. That’s why we strive to stay one step ahead of the latest trends in healthcare, business, marketing and branding — so we can offer our clients leading–edge ideas, perspectives and practices that put them in a category all their own.
We read, talk, think, brainstorm and ask questions; we scour the internet, media and television; we lose ourselves in books, magazines, journals, trade catalogues and design annuals; and we engage industry leaders, attend conferences, speak at events and participate in roundtables and debates. In short, we live for this stuff. It inspires, challenges and excites us. We can’t help it; it’s in our DNA.
And because we believe that knowledge is something to be shared, we have created this section on our site to bring you as many of those leading–edge ideas and perspectives, along with the latest industry trends, information, and HBG news as we can. So, read on, and check back regularly for updates.
- Make It Personal
"When the private-equity firm D.E. Shaw acquired FAO, there was no compelling reason to shop here. That's why we closed down all of our business operations and spent the next 10 months reinventing ourselves"
- Brand Reincarnation
"Building brands used to be about creating messages that would endure for decades. Those days are over."
- Change Agent
"Horror stories used to start with "It was a dark and stormy night." No longer. Now they start with "My wife and I decided to add a couple of rooms onto our house."
- The Perfect Vision of Dr. V.
"It is the only mystery worth solving: the mystery of leadership. And here's the question that's wrapped around that mystery: Why is it that even leaders who have the most-beautiful intentions create projects and organizations that don't come close to resembling their original vision?"
- Was Built To Last Built To Last?
"It's been a decade since Jim Collins and Jerry Porras wrote Built to Last, a book that took the management world by storm. But some of its companies haven't held up as well as its sales."
- Building With a Mission
"When R. Leslie Nichols leads training sessions to help officials think about how to design local Boys & Girls
Clubs, he often asks participants to walk around the room on their knees."
- Branding From the Inside Out
"We spend days sometimes weeks developing our "marketing message." Examining and experimenting with taglines and logos."
- The Digital Hospital
"How info tech saves lives and money at one medical center. Is this the future of health care?"
- New Meal Delivery System Offers Hospital Patients Menu of Choices
"Pork chops with ginger sauce and baked fish with crumb topping were among the options Ronald Rubin, 74, could choose from on Friday's dinner menu. Forty-five minutes after he placed his order, a meal came garnished with a flower, and a hot towel rested on the side of his hospital tray."
