Wonder what it’s really like to work with us? At HBG, we believe that we think and work differently — that our approach to branding is truly unique. Because what we do goes so far beyond the traditional definition of branding that it simply cannot be defined or categorized and placed neatly in a box. And, sometimes, that makes it a challenge for people who have never worked with us to understand just what it is that we do for our clients.

That’s why we asked a few of our clients to tell us about their experiences partnering with HBG — what strategic value we bring to their organization, how passionate we are about going inside their company to find the true voice of their brand, and how we help them effect culture change and cultivate the brand stewardship that enables them to thrive.

To see what people are saying about us, keep reading below for an inside perspective.

  • A Conversation with Susan Rodriguez


    Divisional Vice President, Marketing
    Abbott Nutrition International

    “Of all the agencies I have worked with, HBG by far has the best blend of strategic thinking, creative execution ability, and collaborative process where they become more proficient in your business than you are!” Read more >

  • A Conversation with Kathleen Peterson


    Director Of Communications
    Rosalind Franklin University of Medicine & Science

    “I am struck by the way the relationship evolved into true, mutually beneficial teamwork. In fact, I often found myself introducing HBG leaders and associates as members of ‘our team’.” Read more >

  • A Conversation with Lisa Yue


    Founder, Childrenís Cardiomyopathy Foundation

    “HBG contributed a significant amount of pro–bono work towards our Patient Empowerment Program. I think their involvement speaks volumes of the culture (heart and soul) of the agency and of HBG’s management to helping all brands regardless of their budget.” Read more >

  • A Conversation with Melissa Wallis


    Marketing Director, ARAMARK Healthcare

    “We view HBG as an extension of our Marketing Communications group. The strategic mindset of HBG’s leaders and employees has allowed us to quickly and effectively establish a value proposition that is easy for our employees to understand.”
    Read more >

  • A Conversation with Mark Wakai


    President & CEO, Rocky Mountain Health Network;
    Executive Director of Medical Practices Division,
    St. Vincent Healthcare, Sisters of Charity of Leavenworth
    Health System

    “I believe my exposure and experience with HBG is one of a true partnership. It appears HBG is passionate about what they do and pride themselves on a unique and creative approach to each client.” Read more >