A Conversation with Mark Wakai

“I believe my exposure and experience with the HBG is one of a true partnership. It appears HBG is passionate about what they do and pride themselves on a unique and creative approach to each client. I do feel HBG has a thorough understanding of our organization and can be honest in their approach to address our organizational needs.”

A multi–site, faith–based healthcare organization with hospitals, clinics and other health services across the Northern Rockies, the Sisters of Charity of Leavenworth Health System (SCLHS) required a comprehensive business strategy, marketing strategy and community relations plan for the newly formed Montana Region. HBG partnered with SCLHS to create a brand that positions them as the preferred provider in the Region, highlighting the clinical excellence and innovative vision of the organization, and allowing the hospital affiliates and outlying clinics to function and communicate their offerings as linked to the Region.

How has HBG helped change your perspective on branding?

HBG has significantly changed my perspective on branding.  An identifiable and sustainable brand has long been needed for St. Vincent Healthcare. HBG brings a new line of thinking and a creative approach that is needed to address business service issues. The campaign we are about to embark on is powerful and I enthusiastically support the deployment of this direction.

In what ways has the brand we developed with you helped to transform the culture of your organization?

I believe the branding campaign that we are working through has transformed the thinking and cultural expectations of our senior leadership team.  Being affiliated with our organization for 15 years, I feel confident this line of thinking will significantly change the culture as a result of the brand and campaign as we promulgate the concepts, both internally and externally.

Read more about Sisters of Charity of Leavenworth Health System >

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