Background:
Baxter Global Solutions is a division of Baxter IV Therapy. Baxter
Global Solutions works to establish relationships with pharmaceutical
companies in the early stages of drug development. The goal is
to assist pharmaceutical companies in bringing their new drugs
to market as quickly and as efficiently as possible.
Objective:
Baxter was looking to present a comprehensive overview of its
capabilities in drug formulation, drug delivery, regulatory knowledge,
market reach, manufacturing and other core services that clearly
positioned the company as a viable resource in this area. Previously
there had been no coordinated sales effort, nor a clearly articulated
strategy positioning Baxter as the global leader in this category.
