Background:
Emmi Solutions, LLC is an expectation management and information
company that produces multi-media, interactive, informational
programs for the healthcare industry. The programs are marketed
and sold under the name of Emmi (Expectation Management Medical
Information) and are brief, interactive, multimedia programs
that improve the overall patient experience by giving them a
working understanding of their upcoming medical procedure, its
risks, benefits, and aftercare.
Objective:
Emmi Solutions, LLC required an innovative brand strategy to
help position the company for the next generation of growth,
initially launching a targeted effort at the Hospital Insurance
Forum (HIF) Conference. Emmi Solution, LLC needed an attention-getting,
updated and relevant message platform that spoke directly to
the HIF members, in advance of, during and following their attendance
at the conference. It was necessary to revisit the entire brand
platform for the product in order to ensure that the materials
supported the core distinction of the product, while addressing
the marketplace needs, specifically those critical to risk management.
