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Background:
Trio Health, LLC has taken traditional executive health to a new level by offering a high-quality, comprehensive, one-day physical examination and consultation integrated with ongoing, scientifically proven wellness planning, evaluation and support services in a collaborative model. This product leverages the research, clinical experience, and proprietary wellness model of world-renowned anesthesiologist and internist, Dr. Michael Roizen, Trio Health’s Co-founder and Chief Medical Officer, and The New York Times best selling author of the RealAge¨ books. Now open, this offering is available at Northwestern Memorial Hospital in downtown Chicago.


Objective:
With a vision for the business and a product designed around RealAge¨, a well-known consumer wellness concept, the executives and founder of Trio Health required a strategic consulting and communications firm to work with them to fully realize the product offering, and translate that offering into a brand and communications plan for bringing the product to a complex and saturated market. With a plan for franchise opportunities moving forward, Trio required a brand that had long-term substance and the ability to translate to various academic medical centers nationwide.
  • Held a product development retreat to map out the product concept, client experience, physician involvement and technology/facility requirements.
  • Crafted a marketing plan and supporting creative, including corporate identity and website, product identity, promotional items and all sales collateral.
  • Provided strategic consulting on a series of primary market research steps to test the brand and messaging.