Background:
Finch University of Health Sciences/The Chicago Medical School
is located in North Chicago, Illinois. The University, with its
rich, 92-year history, consists of The Chicago Medical School,
The College of Health Professions, The School of Graduate and
Postdoctoral Studies, and The Dr. William M. Scholl College of
Podiatric Medicine.
Objective:
The University’s new leadership was looking for a new name
and identity that would reflect its new vision of predictive
and preventive medicine. It also wanted a brand that would position
the University as a research center, attracting high-caliber
students and medical staff, as well as research dollars. Additionally,
the University required an identity that would seamlessly encompass
each separate educational entity into an integrated whole, in
keeping with the integrated medicine philosophy in practice at
the University.
