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Background:
St. Mary’s Hospital is a small community provider located in Streator, Illinois. St. Mary’s is part of Hospital Sisters Health System, a 13-hospital system based in central Illinois. In addition, the hospital is connected to a host of independent physician practices located across the Illinois Valley.


Objective:
Under new and innovative leadership, St. Mary’s wanted to evolve and enhance its existing brand in the face of increased competition in its primary marketplace. Its mission was to be recognized as the provider of choice in the community, while remaining focused on its core Christian values. In addition, there was a need to leverage and subtly connect the physicians from a marketing perspective, while maintaining independence for each practice.

  • Developed an icon using the hospital chapel’s stained-glass windows as a representation of the distinction of the hospital, reinforcing the faith-based foundation.
  • Built an interactive website for extensive patient involvement with customizable patient education e-newsletters.
  • Strengthened physician recruitment and retention by constructing a “network” of physicians and medical practices that are linked to the hospital brand.